Aquilon Tech
Website Transformation Proposal

Stay Smart

Complete Digital Overhaul

Three-Phase Strategy for Performance, Scale & Growth

Executive Summary

Transform stay-smarter.com from a traditional WordPress site into a high-performance, conversion-optimized booking engine that scales with your business growth.

Current Challenges

  • Heavy Elementor page builder causing slow load times (LCP likely >4s)
  • Unoptimized images across property galleries
  • Limited conversion optimization (no sticky CTA, basic navigation)
  • Lack of structured data limiting SEO visibility
  • No integration with booking systems (Guesty)
  • Difficult to scale to new markets (e.g., Manchester, Birmingham)

Our Solution: Three-Phase Transformation

A progressive approach that delivers immediate improvements while building toward a future-proof, scalable platform.

  • Phase 1: Quick wins with modern design & performance optimization
  • Phase 2: Headless architecture for lightning-fast experiences
  • Phase 3: Full automation & data-driven growth engine

Current State Analysis

Understanding where Stay Smart stands today

🏠

Five Premium Locations

Golders Green, Fulham, Bermondsey, Deptford, and Farringdon studios & apartments

⚡

Performance Gap

Heavy page builder and unoptimized assets creating slow user experiences

📊

Limited Analytics

Lack of comprehensive tracking and conversion measurement

🔗

Manual Processes

No booking system integration or automated workflows

Three-Phase Roadmap

Phase 1

Foundation – Essential Revamp

Modernize look and fix performance, without changing the CMS.

⏱ Timeline: 3–4 weeks
🎯 Target: Clients needing fast refresh without full rebuild

Scope of Work

  • Replace heavy Elementor layouts with native block theme or lightweight builder
  • Rebuild homepage hero, location grid (Golders Green, Fulham, Bermondsey, Deptford, Farringdon), and footer with clean HTML/CSS
  • Compress & optimize all hero and gallery images (AVIF/WebP format)
  • Refine top navigation and add a sticky "Book Now" CTA
  • Integrate review/testimonial slider and local highlights section
  • Polish typography and color palette (Inter or Figtree, 2-weight system)
  • Set up structured data (Organization, LocalBusiness, BreadcrumbList schemas)

Expected Outcomes

Faster load times (LCP under 2.5s)
Modern UI matching Stay Smart's premium positioning
Stronger SEO baseline with structured data
Improved conversion rates with optimized CTAs
Mobile-optimized responsive design
Enhanced user experience across all devices
💰 Investment: TBD

Entry-tier "Revamp Package" – appealing to owners seeking a new look without tech overhaul

Phase 2

Elevate – Headless Experience

Future-proof, faster, and scalable build using Next.js + WordPress (headless).

⏱ Timeline: 6–8 weeks after Phase 1
🎯 Target: Ready to invest in growth, SEO, and automation

Scope of Work

  • Convert WordPress backend to a headless CMS (WordPress REST API / GraphQL)
  • Rebuild the frontend using Next.js 15 + Tailwind CSS, hosted on Vercel
  • Integrate Guesty API for live availability and booking functionality
  • Add advanced caching strategies (ISR, on-demand revalidation)
  • Include analytics dashboards (PageSpeed + conversion tracking)
  • Implement component system for modular updates – no rework needed later
  • Set up CDN and edge caching for global performance

Expected Outcomes

Instant page loads with 90+ Lighthouse scores
Flexible structure for future markets (Manchester, Birmingham expansion)
Enhanced SEO visibility with server-side rendering
Real-time booking integration with Guesty
Scalable architecture for rapid growth
Future-proof technology stack
💰 Investment: TBD

Mid-tier "Performance Suite" – positioned as high-ROI investment for long-term scale

Phase 3

Scale – Conversion & Automation

Turn the site into a booking-driven engine and marketing hub.

⏱ Timeline: Post-launch, ongoing
🎯 Target: Brands wanting full automation + data-backed marketing

Scope of Work

  • Add CRM integration (HubSpot / Zoho) for lead management
  • Launch blog/news hub for inbound SEO and content marketing
  • Automate review capture and syndication (Google Business Profile, Trustpilot)
  • Integrate AI Chatbot for inquiries and WhatsApp booking automation
  • Expand analytics (GA4 + Meta Pixel + Looker dashboards)
  • Email marketing automation and retargeting campaigns
  • A/B testing framework for continuous optimization

Expected Outcomes

Automated lead funnel reducing ops overhead
Continuous content + SEO growth loop
Revenue-focused performance measurement
24/7 customer support via AI chatbot
Data-driven decision making with comprehensive analytics
Improved customer retention and reviews
💰 Investment: TBD

Premium tier "Growth Engine" – complete automation and marketing infrastructure

Phase Comparison

Understanding the evolution across all three phases

Feature Current State Phase 1 Phase 2 Phase 3
Page Load Speed Slow (>4s) Fast (<2.5s) Instant (<1s) Instant (<1s)
Lighthouse Score ~60-70 75-85 90+ 90+
Mobile Optimization Basic Optimized Fully Optimized Fully Optimized
SEO Structure ✗ ✓ ✓ Enhanced ✓ Content Hub
Booking Integration ✗ ✗ ✓ Guesty API ✓ Full Automation
Review Management ✗ Display Only Display Only ✓ Automated
Analytics Basic Basic Advanced ✓ Full Suite
CRM Integration ✗ ✗ ✗ ✓ HubSpot/Zoho
Content Marketing ✗ ✗ ✗ ✓ Blog + SEO
AI Chatbot ✗ ✗ ✗ ✓ 24/7 Support
Scalability Limited Moderate High Enterprise

Implementation Timeline

A clear roadmap from start to finish

1

Phase 1: Foundation

Weeks 1-4

Launch modernized WordPress site with optimized performance, clean design, and SEO foundations. Immediate visual and speed improvements.

2

Phase 2: Elevate

Weeks 5-12

Transition to headless Next.js architecture. Integrate Guesty booking system, implement advanced caching, and achieve 90+ Lighthouse scores.

3

Phase 3: Scale

Ongoing

Deploy full automation suite with CRM, AI chatbot, content marketing, and comprehensive analytics. Continuous optimization and growth.

Key Benefits

What Stay Smart gains from this transformation

⚡

Lightning Performance

Sub-second load times and 90+ Lighthouse scores ensure visitors stay engaged and convert at higher rates.

🎯

Conversion Optimization

Sticky CTAs, streamlined booking flows, and optimized user journeys designed to maximize bookings.

📈

SEO Dominance

Structured data, server-side rendering, and content marketing to own local search rankings.

🔄

Real-Time Integration

Direct Guesty API connection for live availability, pricing, and instant booking confirmation.

🤖

Automation First

AI chatbot, review automation, and CRM integration reduce manual work and improve response times.

🚀

Future-Proof Scale

Modular architecture ready for expansion to Manchester, Birmingham, and beyond without rebuilding.

Investment Overview

Flexible pricing tailored to your growth stage

Phase 1

Revamp Package

TBD

  • ✓ Performance optimization
  • ✓ Modern design refresh
  • ✓ SEO foundations
  • ✓ 3-4 week delivery

Phase 2

Performance Suite

TBD

  • ✓ Headless architecture
  • ✓ Guesty integration
  • ✓ 90+ Lighthouse scores
  • ✓ 6-8 week delivery

Phase 3

Growth Engine

TBD

  • ✓ Full automation
  • ✓ CRM + Analytics
  • ✓ AI chatbot
  • ✓ Ongoing support

Flexible Engagement Options

  • Phase-by-Phase: Start with Phase 1, evaluate results, then proceed to subsequent phases
  • Full Transformation: Commit to all three phases with bundled pricing and accelerated timeline
  • Custom Hybrid: Mix and match features from different phases to meet specific needs

Ready to Transform Stay Smart?

Let's discuss how we can elevate your digital presence and drive measurable growth.

Schedule a Consultation

Or call us to discuss your specific needs and timeline